Customer Experience

Ensure the store is at a comfortable temperature for customers and aligns with their clothing preferences. Play music that appeals to the target audience, creating an emotional connection and influencing buying behavior. Use fragrances like vanilla, lavender, and citrus to create a relaxing environment and boost satisfaction levels. Improve the visual appeal of the store …

Surprising Factors That Can Keep Customers in Your Retail Store Continue Reading

When it comes to customer service, we always think of a pleasing personality first. While it’s true that a pleasant attitude coupled with a bright smile can appease a begrudging customer, enhancing their experience takes more than just appeasing them. The physical characteristics of the business itself should play a role, too. If the customer …

Physical Factors that Affect Your Business’s Customer Service Continue Reading

Generally, when you hear about marketing, you think about advertisements, discount promotions, and hosting events. These aim to increase traffic, get leads, and create brand awareness. And if you are already employing these strategies, you are doing good. However, there is one aspect of marketing that you might not be giving enough attention to. This …

Marketing Beyond Numbers: Forging Meaningful Connections With Customers Continue Reading

“Engagement” is probably one of the most favorite words among digital marketers. But then, what is its real value in the business? Gartner believes that customer engagement can boost the brand experience, promote consumer loyalty, enhance customer experience, and provide valuable insight and feedback. It may also speed up the sales funnel velocity. This simply …

Go Deeper with Customer Engagement Continue Reading