Automated News Delivery:
Retail Technology Milestones

Keeping on top of the changing news in a vast marketplace is no small feat. And, no industry has faced more change in recent years than retailing. With giants like Wal-Mart constantly pushing their power and automation beyond the limits, the competition is fierce and the life span of many ideas and companies can be short. With this dynamic in mind, Retail Technology Milestones (rtmilestones.com), a new idea in industry reporting, was created.

Stuart Silverman, President of RTM, was bothered by the lack of a single source of information that focused just on technology issues affecting the retailing industry. Stu's idea that "It pays to know what's going on." caused him to study the marketplace for the right solution to keep busy retailing executives and software and hardware pros up to date. Stu came to MIG to help provide a service he could not get anywhere else.

Utilizing MIG's back-office content management system called "SiteCare" MIG was able to create a unique solution in less than three months that has grown faster than he imagined. According to Silverman, "Our goal is to provide a platform to centralize and distribute all the news and successes - unedited and unfiltered - that retail solution providers share with us."

RTM utilizes a simple press release format and stores an unlimited number of articles that can be accessed in a variety of ways. Articles are gathered each day from the Internet and quickly added to the system. Along with this process, each article is carefully categorized for easy searching and personalization. While RTM maintains much of the current content, subscribing companies can elect to enter as much news as they would like, with advantageous positioning. Also, RTM gains additional revenue from selling advertising space on its key web pages.

Perhaps the most important feature for RTM is the MIG's SiteCare Email Alert system. Based on website visitors that join an opt-in email list, subscribers receive a weekly email with all the headlines that appeared over the last seven days arranged in useful categories. Each headline is linked to the article for easy access. Best of all, RTM is easy to manage because SiteCare generates the email at the click of a button whenever Stu adds his own weekly commentary.

Paul Kiczek, President of MIG, says "RTM is simply our latest addition to Interactive Enterprise Marketing (ie-Marketing) which provides automated marketing solutions for today's interactive business." MIG can customize this type of email and web content management system for nearly any sector of business. To find out how to get out your information to any audience and streamline the content management process, contact Paul Kiczek of MIG at (973) 244-1191.

Formed in 1996, Morris Internet Group is a NJ-based software development company that provides web hosting, site management tools, and outstanding Internet marketing applications under its ie-Marketing family of products.