With the endorsement and support of many satisfied customers, Amboy National Bank launched a newly designed website under the the banner of "People are Talking About Amboy." This new theme represents an outpouring of support for their customer-centric service that has won them the award of "Best Bank in Central Jersey" five years in a row.

Dennis Kane, SVP and Marketing Director, noted "We have had enthusiastic support from everyone on this theme. Our customers recognize that winning the award even once is a significant accomplishment. But, when we are fortunate enough to win it five years in a row, that's something that is worth bragging about. It also has a very positive effect on our staff morale. Everyone likes to be part of a winning team."

Amboy Bank is currently soliciting additional customers for testimonials and hopes to expand this idea in other media as well. "Creating a new promotional campaign while redesigning our website has given a new lift to our online customer activity.", said Kane.

MIG orchestrated the new Amboy design to provide greater interactivity and marketing possibilities. Its "ie-Marketing" strategy provides an automated way of marketing to your targeted audience simultaneously through various tactics like websites, email, direct mail, fax, etc.

For more information on this interactive marketing campaign contact the Melanie Heit Rivellese, Business Development Manager, at 973-244-1191.