A visitor to the town, county, or other agency
website is provided an option to sign up (opt-in) to receive news
and information as it becomes available on a weekly or other basis,
delivered as an email with links back to the website for more information.
a subscriber need only provide an email address, the system can
be configured to ask for (or require) more information. The service
can also treat subscribers anonymously. The subscriber has an easy
opt-out (discontinue subscription) procedure. And a user’s
profile can be easily changed at any time.